Spring focus: Creating Apps for the High Street

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The Spring Hackathon is a two-day event run by Milamber Digital.

Sign up for two days of coding and creativity on “Apps for the High Street”.

Register your team

The focus of the Spring Hackathon will be on “Creating apps for the High Street”, i.e. building apps to help small business owners improve customer service, efficiency and profitability.

For various reasons, the vast majority of small businesses are missing out on the benefits offered by social media and apps and are yet to get on board the social media train. According to the Sage UK Omnibus survey (2010), only 23 percent of UK SMEs are using productivity apps and fewer than 20 percent use social media tools in their businesses.

All this business of social media, web and mobile apps seems to many to be far removed from the everyday business of running a business!

But we think that that is a misperception by small business owners and we’d like to contribute to other efforts to correct it.

It will also be a challenge to developers to engage with and think through some of the real business needs of the small business owner instead of just producing cool apps!